Studio Polak

We are all in this together

 

The United Nations designated 2010 as international year of biodiversity. The European Commission declared it as a top priority since 1 in 6 mammal species are threatened with extinction in the EU. The loss of biodiversity could have catastrophic consequences on all living creatures, we’ve probably never considered how much we are connected. And still few people are engaged to preserve it.

These reasons encouraged the European Commission to hire advertising agency Ogilvy to create a campaign to raise awareness, educate the general public and engage with citizens on the subject of biodiversity. Amsterdam was chosen (out of 6 EU countries that will host the event) to launch the campaign ‘we are all in this together’. PR agency de Wolven organized the kick-off and asked me as a local Eco-artist to create an artpiece using Green Graffiti, this graffiti technique uses only a template and a high pressure water sprayer to clean a message on the dirty streets.

National newspaper De Telegraaf published an article about the campaign (see picture 5).


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